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Brandx — for business branding

Marketing and Performance

Creators chosen on audience fit, not on follower count.

Creator identification, negotiation, briefing and measurement for campaigns that need borrowed trust.

Typical timeline
4–6 weeks per campaign
Growth stage
Launch · Scale

The problem this solves

Nepal's creator market is priced on followers, which is the least reliable indicator of whether a campaign will work. A creator with 30,000 genuinely local followers who answer their comments will usually outperform one with 300,000 followers spread across countries where you do not operate — at a fraction of the fee.

Who this is for

Consumer brands, hospitality, education and retail where a recommendation carries more weight than an advertisement. It rarely works for complex B2B, where the buying committee does not follow lifestyle creators.

Deliverables

  • Creator shortlist with audience location, engagement quality and past brand work
  • Rate negotiation and contracting, including usage rights
  • Briefs that leave room for the creator's own voice
  • Content review against the brief before publication
  • Disclosure compliance, so partnerships are declared
  • Reporting on reach, engagement and traceable enquiries

How we run it

  1. 01

    Fit analysis

    Audience location, age and authenticity are checked before rates are discussed. Purchased followers are common and visible in the engagement pattern.

    You receive

    Shortlist with audience data and rationale

  2. 02

    Negotiation and contracting

    Fees, deliverables, timelines and usage rights agreed in writing. Usage rights are the term most often omitted and most often disputed later.

    You receive

    Signed agreements with usage terms

  3. 03

    Brief and produce

    The creator is told the message and the constraints, not given a script. Content that sounds like an advertisement read aloud performs worst.

    You receive

    Approved content, published on schedule

  4. 04

    Measure

    Tracked links or codes per creator, so performance can be compared rather than guessed at.

    You receive

    Per-creator performance report

Tools and platforms

  • Audience analysis on Instagram and TikTok
  • Trackable links and discount codes per creator
  • Contract templates covering usage rights
  • Meta and Google Analytics attribution

Commissioning this

Three ways to buy this work.

As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.

Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.

What the fee does not cover

  • Creator fees, which are paid to the creators and quoted per campaign
  • Paid amplification media spend
  • Product samples, gifting and shipping

Related work

No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead

Frequently asked questions

How much do creators charge in Nepal?
Rates vary widely and are negotiated individually — there is no published rate card in this market. Fees are separate from the Brandx management fee above and are quoted per campaign once the shortlist is agreed, so you see exactly what goes to each creator.
How do you check whether followers are real?
We look at engagement relative to follower count, comment quality, follower growth pattern and audience location. Sudden growth spikes with generic comments are the usual signature. We share what we find before recommending anyone.

Related services

  • Social Media ContentDesigned and written posts, carousels and short video produced on a monthly calendar.
  • Meta AdsCampaign strategy, creative production and daily management across Meta platforms, with spend kept in your own account.
  • Digital MarketingStrategy, content, paid media and search run as a single programme with one definition of a qualified lead.

Ready to talk about influencer marketing?

A working session, not a sales call. We will tell you if this is not the thing you need.