Marketing and Performance

One plan across every channel, measured against enquiries rather than impressions.

Strategy, content, paid media and search run as a single programme with one definition of a qualified lead.

Typical timeline: Strategy in 2–3 weeks, then monthly
Growth stage: Launch · Convert · Scale
Last reviewed: 14 September 2026

In short

Brandx is a digital marketing agency in Kathmandu, Nepal, running strategy, social media, content, Meta and Google advertising, lead generation, landing pages, SEO and analytics as one connected system rather than as separate retainers. Every plan is reported against qualified leads, not impressions. Brandx was established in May 2026 and is led by professionals with more than 10 years of combined industry experience.

The problem this solves

Most Nepali businesses do not have a digital marketing problem. They have four disconnected activities: a page someone posts to, a boosted post nobody planned, a website built two years ago by a different vendor, and a phone number that rings without anyone recording where the caller came from. Each part can look busy while the business cannot answer the only question that matters — which of this produced customers.

Who this is for

Businesses spending money on more than one channel who cannot yet trace an enquiry back to its source, and companies whose marketing is handled by people who did not choose the strategy. It is the wrong purchase if you need one specific deliverable — a logo, a video, a website — and nothing else; buy that service directly instead.

Deliverables

A written channel strategy naming the primary channel and why the others support it
One shared definition of a qualified lead, agreed with your sales side before anything runs
Monthly content calendar across the platforms you actually manage
Campaign management on the paid channels in scope
Tracking setup so every enquiry carries its source, campaign and landing page
A monthly report that opens with enquiries and cost per enquiry, not reach

What we need from you

Access to your existing ad accounts, analytics and website, or permission to create them in your name
The person who answers enquiries, so a qualified lead can be defined with them
Sales or enquiry figures for the last three to six months, where they exist
Brand assets, product information and any claims you are permitted to make
An advertising budget, paid directly to the platforms

How success is measured

Qualified enquiries per month and cost per qualified enquiry
Share of enquiries with a recorded source, campaign and landing page
Organic search visibility for the service themes that matter to you
Conversion rate of the pages the campaigns send people to
Customers won, where your sales team reports them back

These are the indicators we report against. They are not guaranteed outcomes — no honest agency can promise a ranking position, a lead volume or a date.

How we run it

Audit and baseline

We look at what has already run, what it cost, and what it returned. Where tracking never existed we say so rather than reconstructing numbers that cannot be verified.

You receive

Written baseline with the gaps named

Strategy and channel choice

One primary channel is chosen on the evidence, and the rest are given a supporting job. Spreading a small budget evenly across five platforms is the most common way marketing money disappears in this market.

You receive

Channel plan with budget split and reasoning

Instrumentation

Analytics, conversion events and lead capture are wired before spend starts. A campaign that cannot be measured is an opinion with an invoice attached.

You receive

Tracking plan, live and verified

Run and report

Monthly execution against the calendar, with a standing review of what to stop, keep and test next.

You receive

Monthly report and decision list

Tools and platforms

Google Analytics 4 with server-side event validation
Meta and Google advertising platforms
Google Search Console and Business Profile
CRM or WhatsApp Business for lead handling

Commissioning this

Three ways to buy this work.

As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.

View Plans and Pricing Build a Custom Plan

Request a Proposal

Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.

What the fee does not cover

Advertising spend, which is paid by you to the platforms directly
Third-party software licences and CRM subscriptions
Photography and film production, quoted separately
Printing and outdoor placement costs

Available add-ons

Additional managed platformBeyond the platforms included in your tier.
Campaign landing pageBuilt, tracked and connected to your lead handling.

Recommended for

Related work

No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead

Frequently asked questions

Is advertising spend included in the monthly fee?

No. Every figure on this page is the Brandx management and production fee. Advertising spend is paid by you directly to Meta or Google from your own account, so you keep ownership of the ad account, the audience data and the spending history. We report the two separately in every month's report.

How much should a business in Nepal spend on advertising?

It depends on what a customer is worth to you, not on a percentage rule. As a working starting point, if your average customer is worth NPR 20,000 and one in five enquiries converts, an enquiry can justify roughly NPR 4,000 of acquisition cost before the maths stops working. We set that number with you before spend starts, and stop rather than continue past it.

How long before we see results?

Paid channels produce measurable enquiries within the first month because you are buying attention directly. Organic search and content compound over six to twelve months. We report both on the same page so neither is used to hide the other.

Can you work with our existing in-house marketing person?

Yes, and it is often the cheaper structure. We commonly hold strategy, paid media and production while your team handles day-to-day community management, because they answer faster and know your customers by name.

What does a digital marketing agency do?

A digital marketing agency plans and runs the online activity that brings a business customers: deciding which channels to use, producing the content and advertisements, managing paid campaigns on platforms such as Meta and Google, improving search visibility, building or fixing the pages people land on, and measuring which of it produced enquiries. A good agency starts from your commercial goal and works backwards to the channels, rather than selling a fixed bundle of posts and boosts.

Related services

Meta AdsCampaign strategy, creative production and daily management across Meta platforms, with spend kept in your own account.
Google AdsSearch, Performance Max and remarketing campaigns built around commercial intent and measured to the enquiry.
SEOTechnical health, content and authority built as one programme, reported on qualified visits rather than rankings alone.
Analytics and ReportingMeasurement setup and monthly reporting built backwards from enquiries and revenue rather than platform metrics.
Content MarketingResearch-led articles, guides and resources that earn search visibility and answer real buying questions.
AI Video ProductionGenerative AI commercials, presenters, product and social video — scripted, directed and quality-controlled by people, at a volume filming cannot match.
Lead GenerationOffer, audience, advertising, landing page, tracking and lead handling built as one acquisition system — judged on the enquiries your sales team would actually call back.

Related insights

Ready to talk about digital marketing?

A working session, not a sales call. We will tell you if this is not the thing you need.

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