Marketing and Performance
Facebook and Instagram campaigns judged on enquiries, not on reach.
Campaign strategy, creative production and daily management across Meta platforms, with spend kept in your own account.
- Typical timeline
- Live within 2 weeks, reviewed weekly
- Growth stage
- Launch · Convert
- Last reviewed
- 14 September 2026
In short
Brandx manages Meta Ads — Facebook and Instagram advertising — for businesses in Nepal from Kathmandu. We plan the offer and audience, produce the creative, build campaigns in your own ad account, verify conversion tracking before spend starts, and optimise weekly against qualified leads or purchases rather than likes and reach. Advertising spend is paid directly to Meta and always reported separately from the management fee.
The problem this solves
Boosting a post is not advertising. It optimises for the cheapest engagement, which is why a boosted post can reach forty thousand people and produce nothing a business can bank. Meta's campaign tools can optimise for an actual enquiry — but only if the events are wired correctly, the creative is built for the placement, and someone is reading the results weekly.
Who this is for
Businesses with something specific to sell and a way to answer enquiries within a working day. Meta rewards fast responders. If enquiries will sit unread over a weekend, fix that first — we will say so before taking the budget.
Deliverables
- Campaign structure built around one conversion event, not several competing ones
- Audience strategy including exclusions, which is where most budget is wasted
- Creative production sized for each placement, including vertical
- Meta Pixel and Conversions API setup with event validation
- Weekly optimisation against cost per qualified enquiry
- Monthly report separating your media spend from the Brandx fee
What we need from you
- Admin access to your Meta Business Manager, Page and ad account
- Your offer and any conditions a customer must meet
- Product photographs, video or permission to produce creative
- The person who will respond to messages and leads
- An advertising budget paid directly to Meta
How success is measured
- Cost per qualified lead or purchase, not cost per click
- Conversion events verified in Events Manager
- Frequency and creative fatigue on each audience
- Revenue or leads your team confirms against the campaign
These are the indicators we report against. They are not guaranteed outcomes — no honest agency can promise a ranking position, a lead volume or a date.
How we run it
- 01
Account and tracking audit
We check what the pixel is actually recording. Duplicate events and misfiring conversions are the single most common reason a Nepali ad account reports success it did not produce.
You receive
Tracking audit and fix list
- 02
Offer and creative
The offer is written before the creative is designed. Several variants are produced per concept so the platform has something real to test.
You receive
Campaign brief and first creative set
- 03
Launch and learn
Campaigns launch with a deliberate learning budget and a stop rule agreed in advance.
You receive
Live campaigns with documented stop rules
- 04
Iterate
Weekly review: what to scale, what to cut, and which creative angle to produce next.
You receive
Weekly decision log and refreshed creative
Tools and platforms
- Meta Ads Manager and Business Suite
- Meta Pixel with Conversions API for server-side events
- WhatsApp Business for enquiry handling
- UTM tagging into Google Analytics 4
Commissioning this
Three ways to buy this work.
As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.
Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.
What the fee does not cover
- Advertising spend, paid by you to Meta from your own account
- Photography and film production beyond the creative variants included
- Landing page development
Available add-ons
- Video creative for campaignsProduced for vertical placement and quality-controlled before it runs.
Recommended for
Related work
No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead
Frequently asked questions
How is Meta Ads management charged?
Who owns the ad account?
Why did our boosted posts stop working?
Related services
- Google AdsSearch, Performance Max and remarketing campaigns built around commercial intent and measured to the enquiry.
- Digital MarketingStrategy, content, paid media and search run as a single programme with one definition of a qualified lead.
- Conversion OptimisationStructured testing and friction removal across landing pages, forms and enquiry handling.
- Lead GenerationOffer, audience, advertising, landing page, tracking and lead handling built as one acquisition system — judged on the enquiries your sales team would actually call back.
Related insights
Ready to talk about meta ads?
A working session, not a sales call. We will tell you if this is not the thing you need.