Short answer
Start with the step that removes your biggest bottleneck: a clear offer and identity if you are new, a posting rhythm if customers cannot find you, a landing page if visitors do not enquire, and ads only when follow-up is ready. In Nepal, Brandx in Kathmandu does branding, post design, video, websites, web apps and marketing from one team.
Where to start: match your situation
Most businesses do not need everything at once. Find the row that describes you today; the first step is the one that removes your biggest bottleneck, not the most impressive one.
| Your situation | What you need first | Where to start | Starting price at Brandx |
|---|---|---|---|
| A new business with no name, logo or page yet | A clear offer and a basic identity | Logo and identity, then a social page or simple website | Professional Logo and Identity Essentials from NPR 50,000 |
| A business that sells but posts rarely or inconsistently | A posting rhythm people recognise | A monthly social media plan | Brand Presence plan NPR 45,000 a month (8 designs, 4 carousels, 4 reels) |
| Needs post designs only, now and then | Consistent design without a retainer | Single designs and carousels as needed | Social media design NPR 3,000; carousel NPR 5,000 |
| Wants video for social media or ads | Video people stop scrolling for | Reels, a product video or AI video | Reel shoot and edit NPR 20,000; AI video priced per video in AI Studio |
| Has no website, or one that brings nothing | A page that turns visits into enquiries | A landing page first, a full website when the offer is proven | Landing page from NPR 50,000; business website from NPR 1,50,000 |
| Needs software: a web app, booking or customer system | A tool your staff or customers use daily | A scoped web application or automation | Workflow automation from NPR 2,00,000; custom web application from NPR 7,50,000 |
| Has a brand and wants more enquiries | Customers who contact you | Lead generation with Meta and Google Ads | Lead generation plans from NPR 45,000 a month, plus ad spend |
| Is not sure where the problem is | A diagnosis before spending | A growth audit and written roadmap | Marketing Audit and Growth Roadmap NPR 50,000, one-time |
The order that works for most businesses
- 01Decide who you serve and why they should choose you. Write it in one sentence a customer would say. Every later step depends on it.
- 02Give the business a recognisable identity: a name that is free to use, a logo, colours and a typeface used the same way everywhere.
- 03Open one place people can find and contact you: a Google Business Profile and a social page at minimum, a landing page or website once you have an offer to explain.
- 04Publish on a rhythm: designed posts, carousels and short video, planned a month ahead around the dates your customers care about.
- 05Pay to reach people only when the offer, the page and the follow-up are ready, so the money buys customers rather than attention that goes nowhere.
- 06Measure which channel produced which customer, and move the budget towards what works.
How to start branding
Branding starts before design: what you promise, to whom, and how you sound. The design then makes that promise recognisable. For a small business the essentials are a logo with its variations, two or three colours, one or two typefaces and a short guide that shows how to use them on a post, a sign and a document. That is enough to look the same everywhere, which is most of what makes a brand trusted. See logo design and visual identity.
How to start social media posts and post design
Choose one or two platforms where your customers already spend time; in Nepal that is usually Facebook and Instagram, with TikTok for younger audiences. Plan a month of posts at once, mix designed posts, carousels and short video, and reply to every comment and message within the working day. Consistency matters more than volume. See social media marketing in Nepal.
How to start video marketing
Start with short vertical video: a product shown in use, a customer question answered, a behind-the-scenes moment. Reels can be filmed on a phone and edited professionally. AI video now makes presenter, product and festive videos possible without a shoot, ordered and priced online. See Brandx AI Studio.
How to start a website or web app
If you only need enquiries, a single landing page with a clear offer, a WhatsApp button and tracking is the fastest start. A full website makes sense once you have several services or products to explain. A web app or custom software is for a process your team or customers repeat every day, such as bookings, orders or a customer record; scope it in writing before any build. See website design and development in Nepal.
How to start marketing and getting enquiries
Paid advertising on Meta and Google brings enquiries fastest, but only after the offer, page and follow-up are ready. Agree what a good enquiry is, make sure someone answers within the working day, and measure cost per customer rather than cost per click. See digital marketing services in Nepal.
Starting with one team instead of many suppliers
Many businesses in Nepal buy a logo from one designer, a website from another firm and ads from a freelancer, then find nothing matches and nobody owns the result. Brandx does branding, post design, video and AI video, websites and web apps, and marketing from one team in Putalisadak, Kathmandu, so each step builds on the last. If you are unsure which step comes first, a growth audit answers that before you spend on anything else. See business development services in Nepal.
