Marketing and Performance
Numbers you can act on, starting from your business outcome.
Measurement setup and monthly reporting built backwards from enquiries and revenue rather than platform metrics.
- Typical timeline
- 3–4 weeks to implement, then monthly
- Growth stage
- Convert · Scale
- Last reviewed
- 14 September 2026
The problem this solves
Most marketing reports in this market are screenshots of platform dashboards. They show reach, impressions and engagement — numbers the platform chose because they always look positive. A business owner cannot make a decision from any of them, because none answers whether the money produced customers.
Who this is for
Businesses spending across more than one channel who cannot currently answer where their customers came from, and companies inheriting an analytics setup nobody has verified.
Deliverables
- Google Analytics 4 configured with conversion events that match real business actions
- UTM convention applied consistently across every campaign
- Lead source captured at the point of enquiry and stored with the record
- A monthly report opening with enquiries, cost per enquiry and source
- Data quality notes stating explicitly where a number cannot be trusted
- Consent-compliant tracking that loads nothing before the visitor agrees
How we run it
- 01
Measurement audit
We verify what is being recorded against what actually happens, with test transactions. Duplicate and misfiring events are extremely common and quietly inflate every report built on them.
You receive
Audit listing every event and its accuracy
- 02
Define the outcome
We agree what a qualified lead is before building anything, because a report is only as useful as that definition.
You receive
Written measurement plan
- 03
Implement
Events, UTM conventions and lead source capture implemented and verified end to end.
You receive
Live, verified tracking
- 04
Report
A monthly report written as findings and decisions, with platform detail in an appendix for those who want it.
You receive
Monthly report and recommendation list
Tools and platforms
- Google Analytics 4 and Tag Manager
- Google Search Console
- Looker Studio for reporting
- CRM lead source fields
Commissioning this
Three ways to buy this work.
As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.
Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.
What the fee does not cover
- Paid analytics platform subscriptions
- CRM licence fees
- Historical data reconstruction, which is not possible where tracking never existed
Available add-ons
- One-time dashboard buildA live dashboard without the ongoing reporting retainer.
Recommended for
Related work
No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead
Frequently asked questions
Can you recover data from before tracking was set up?
Do you use cookies without consent?
How is marketing performance measured?
Related services
- Digital MarketingStrategy, content, paid media and search run as a single programme with one definition of a qualified lead.
- Conversion OptimisationStructured testing and friction removal across landing pages, forms and enquiry handling.
- Business DashboardsLive dashboards pulling marketing, sales and operational data into a single view.
Related insights
Ready to talk about analytics and reporting?
A working session, not a sales call. We will tell you if this is not the thing you need.