Marketing and Performance
Get more from the traffic you are already paying for.
Structured testing and friction removal across landing pages, forms and enquiry handling.
- Typical timeline
- Audit in 2–3 weeks, then monthly
- Growth stage
- Convert · Scale
The problem this solves
Most businesses respond to weak results by buying more traffic. If the page converts at one percent, doubling the spend doubles the waste. The cheaper move is almost always to fix what happens after the click — and in Nepal the most common conversion problem is not the page at all, it is that nobody answers the enquiry for two days.
Who this is for
Businesses with enough traffic to test against — roughly a thousand visits a month or more — who are already spending on acquisition. Below that volume, testing takes too long to be meaningful and the money is better spent on reach.
Deliverables
- Conversion audit across the path from advertisement to enquiry
- Enquiry response time measurement, which is often the real bottleneck
- Prioritised test list ranked by expected impact against effort
- Landing page and form changes implemented
- Test results with what changed and by how much
- Recommendations that stop when the data does not support continuing
How we run it
- 01
Path audit
We walk the entire path a customer takes, on a real phone, on a normal Nepali mobile connection. Most friction is found here rather than in analytics.
You receive
Annotated audit with friction points ranked
- 02
Response time check
How long an enquiry actually waits before someone replies. This single number often explains more than every page change combined.
You receive
Measured response times by channel
- 03
Test
Changes made one variable at a time where volume allows, so the result means something.
You receive
Test log with results
- 04
Implement and re-measure
Winning changes made permanent, losing ones reverted and recorded.
You receive
Updated pages and a documented decision trail
Tools and platforms
- Google Analytics 4 funnel and path analysis
- Session recording and heatmaps with consent
- Page speed measurement on throttled mobile connections
- Form and call tracking
Commissioning this
Three ways to buy this work.
As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.
Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.
What the fee does not cover
- Testing platform subscriptions
- Advertising spend to drive test traffic
- Full website redevelopment, quoted separately
Recommended for
- Retail and EcommerceCash on delivery is not a payment method. It is a returns problem.
- Education and ConsultanciesThe enquiry is not the win. The enrolment is — and the gap between them is where the money goes.
- Professional ServicesExpertise nobody can see is indistinguishable from expertise nobody has.
Related work
No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead
Frequently asked questions
How much traffic do we need before testing is worthwhile?
What usually makes the biggest difference?
Related services
- Analytics and ReportingMeasurement setup and monthly reporting built backwards from enquiries and revenue rather than platform metrics.
- Website Design and DevelopmentCustom business websites designed, built, tracked and handed over with the code.
- Meta AdsCampaign strategy, creative production and daily management across Meta platforms, with spend kept in your own account.
- Lead GenerationOffer, audience, advertising, landing page, tracking and lead handling built as one acquisition system — judged on the enquiries your sales team would actually call back.
Ready to talk about conversion optimisation?
A working session, not a sales call. We will tell you if this is not the thing you need.