Marketing and Performance
The audience you own, rather than the one you rent each month.
Lifecycle email and automation for businesses with a customer list worth speaking to more than once.
- Typical timeline
- 3–4 weeks to set up, then monthly
- Growth stage
- Convert · Scale
The problem this solves
Nepali businesses collect contact details constantly — at enquiry, at purchase, at events — and then never use them. Meanwhile the same businesses pay to reach those exact people again through advertising. Email is the one channel where the audience is genuinely yours and the marginal cost of reaching them is close to zero.
Who this is for
Businesses with repeat purchase, a considered sales cycle, or a list they have already collected and never used. It works poorly for one-off purchases with no reason for further contact.
Deliverables
- List audit, cleaning and consent review
- Welcome and enquiry follow-up sequences that run automatically
- Campaign calendar with a stated purpose per send
- Templates built for mobile, where most Nepali email is read
- Deliverability setup: SPF, DKIM and DMARC records
- Reporting on opens, clicks and, where traceable, revenue
How we run it
- 01
List and consent audit
We check how the list was collected and remove addresses that cannot be mailed properly. Sending to a bought or scraped list damages your domain reputation permanently.
You receive
Cleaned list with consent basis documented
- 02
Deliverability
Authentication records are configured before the first send. Skipping this is why a business's email lands in spam and nobody can explain it.
You receive
SPF, DKIM and DMARC in place and verified
- 03
Automation
The sequences that run without anyone remembering: enquiry follow-up, welcome, post-purchase, re-engagement.
You receive
Live automated sequences
- 04
Campaigns
Scheduled sends with one purpose each, reviewed against what they produced.
You receive
Monthly campaign calendar and report
Tools and platforms
- Transactional and campaign email platforms
- SPF, DKIM and DMARC configuration
- CRM or spreadsheet list management
- Google Analytics 4 campaign attribution
Commissioning this
Three ways to buy this work.
As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.
Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.
What the fee does not cover
- Email platform subscription fees
- List purchase, which we will not arrange under any circumstances
- Photography and illustration for campaign creative
Recommended for
Related work
No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead
Frequently asked questions
Can you buy us an email list?
Why does our email go to spam?
Related services
- Marketing AutomationAutomated sequences across email, WhatsApp and SMS triggered by real customer behaviour.
- CRM and AutomationCRM setup and workflow automation so every enquiry is captured, assigned and followed up.
- Digital MarketingStrategy, content, paid media and search run as a single programme with one definition of a qualified lead.
Ready to talk about email marketing?
A working session, not a sales call. We will tell you if this is not the thing you need.
