Marketing and Performance
Lead generation measured by qualified enquiries, not by form fills.
Offer, audience, advertising, landing page, tracking and lead handling built as one acquisition system — judged on the enquiries your sales team would actually call back.
- Typical timeline
- Live within 2–3 weeks, reviewed weekly
- Growth stage
- Convert · Scale
- Last reviewed
- 14 September 2026
In short
Brandx is a lead generation agency in Kathmandu, Nepal. We build the whole path from advertisement to answered enquiry: the offer, the audience, Meta and Google campaigns, the landing page or lead form, conversion tracking, and routing each lead to email, WhatsApp or a CRM within minutes. Success is measured by qualified leads and the cost of each qualified lead — agreed with your sales side before any spend starts.
The problem this solves
Most lead generation in Nepal is bought as a cost-per-lead number, and cheap leads are easy to manufacture: an instant form with pre-filled details, a vague offer, a broad audience. The dashboard fills up while the sales team calls numbers that do not answer, belong to someone who does not remember submitting, or were never in the market. The failure is rarely the advertising alone. It is the absence of an agreed definition of a good lead, slow follow-up, and no way to see which campaign produced the customers who actually paid.
Who this is for
Businesses with a sales process that starts with an enquiry — education consultancies, clinics, real estate, B2B services, automotive, finance, travel — and someone available to follow up quickly. It is the wrong purchase if nobody can respond to enquiries within the working day, or if the business needs brand awareness before anyone is ready to enquire; fix the follow-up, or start with content and positioning instead.
Deliverables
- A written qualified-lead definition agreed with your sales team
- Offer and audience review before any campaign is built
- Meta Ads and Google Ads campaigns in the channels in scope
- Lead form or landing page built for the specific offer
- Conversion tracking verified before advertising spend starts
- Lead routing to email, WhatsApp or your CRM, with the source attached
- Static and short video advertising creatives
- Retargeting for visitors who did not enquire
- Weekly optimisation against lead quality, not lead volume
- Monthly lead-quality review with your sales feedback
What we need from you
- Access to your Meta Business Manager and Google Ads account, or permission to create them in your name
- The name of the person who will answer enquiries, and their working hours
- Your current offer, pricing context and any conditions a lead must meet
- Sales feedback on lead quality at least once a month
- An advertising budget paid directly to the platforms
How success is measured
- Qualified leads per month, by the definition agreed at the start
- Cost per qualified lead, not only cost per lead
- Time from enquiry to first contact
- Lead-to-customer rate reported back by your sales team
- Share of leads carrying a complete source record
These are the indicators we report against. They are not guaranteed outcomes — no honest agency can promise a ranking position, a lead volume or a date.
How we run it
- 01
Define a good lead
Before any advertising, we agree with whoever answers the phone what a qualified enquiry looks like — budget, timing, location, need — and how quickly each one must be contacted. Every later decision is judged against this definition.
You receive
Written qualified-lead definition and follow-up standard
- 02
Offer, audience and channel
We decide what the advertisement is asking people to do and why they would do it now, who is realistically in the market, and whether search demand already exists (Google) or demand has to be created (Meta). The channel follows the evidence.
You receive
Offer, audience and channel plan
- 03
Build the capture path
Landing page or lead form, tracking, and routing are built and tested end to end with a real test enquiry before spend starts. A lead that lands in an inbox nobody checks is a cost, not a lead.
You receive
Tested lead path, from advertisement to your team
- 04
Launch and optimise
Campaigns run with a fixed creative-testing rhythm. We cut spend from sources that produce volume without quality, even when their cost per lead looks better, and move it to the sources your sales team confirms are converting.
You receive
Weekly optimisation log and monthly lead-quality review
Tools and platforms
- Meta Ads Manager and Google Ads
- Google Tag Manager and GA4
- Meta Conversions API
- Landing pages built on the Brandx web stack
- Email, WhatsApp and CRM lead routing
Commissioning this
Three ways to buy this work.
As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.
Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.
What the fee does not cover
- Advertising spend, paid directly to Meta and Google
- CRM and email platform licence fees
- WhatsApp Business API messaging costs
- Photography or video shoots beyond supplied assets
Recommended for
- Education and ConsultanciesThe enquiry is not the win. The enrolment is — and the gap between them is where the money goes.
- Healthcare and ClinicsMarketing healthcare is mostly the discipline of not overclaiming.
- Real EstateSell one apartment and the year's marketing budget has paid for itself. Act like it.
Related work
No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead
Frequently asked questions
What is a qualified lead?
Why are our Facebook leads so poor?
Do you guarantee a number of leads?
Related services
- Meta AdsCampaign strategy, creative production and daily management across Meta platforms, with spend kept in your own account.
- Google AdsSearch, Performance Max and remarketing campaigns built around commercial intent and measured to the enquiry.
- Conversion OptimisationStructured testing and friction removal across landing pages, forms and enquiry handling.
- Analytics and ReportingMeasurement setup and monthly reporting built backwards from enquiries and revenue rather than platform metrics.
- CRM and AutomationCRM setup and workflow automation so every enquiry is captured, assigned and followed up.
Related insights
Ready to talk about lead generation?
A working session, not a sales call. We will tell you if this is not the thing you need.