Marketing and Performance
Reach people already searching for what you sell.
Search, Performance Max and remarketing campaigns built around commercial intent and measured to the enquiry.
- Typical timeline
- Live within 2 weeks, reviewed weekly
- Growth stage
- Launch · Convert
- Last reviewed
- 14 September 2026
In short
Brandx manages Google Ads for businesses in Nepal: Search campaigns for people already looking for what you sell, plus Performance Max, Display and YouTube where they fit the goal. Campaigns run in your own account with conversion tracking verified first, and the search-terms report is cleaned every week so budget goes to queries that convert. Nobody can guarantee a position on Google; the auction decides placement on every search.
The problem this solves
Google advertising rewards precision and punishes carelessness faster than any other channel. A campaign with no negative keywords will happily spend a month's budget on people searching for jobs, free templates and your competitor's brand name. The platform will report those clicks as success.
Who this is for
Businesses whose customers actively search — professional services, healthcare, education, construction, B2B and considered purchases. It works less well for products nobody knows to look for, where Meta's interruption model usually costs less per enquiry.
Deliverables
- Keyword research separating commercial intent from research and job-seeking traffic
- Negative keyword list built before launch and extended weekly
- Campaign and ad group structure with tightly themed keywords
- Conversion tracking for calls, forms and WhatsApp
- Landing page recommendations, or a built page as an add-on
- Monthly report on cost per qualified enquiry by campaign
What we need from you
- Admin access to your Google Ads account, or permission to create it in your name
- The searches your customers use, from your sales experience
- Landing pages that load quickly and match the advertised offer
- Conversion goals agreed before launch
- An advertising budget paid directly to Google
How success is measured
- Cost per conversion by campaign and search term
- Search terms report cleaned of irrelevant queries
- Impression share on high-intent terms
- Conversions your team confirms as genuine
These are the indicators we report against. They are not guaranteed outcomes — no honest agency can promise a ranking position, a lead volume or a date.
How we run it
- 01
Intent research
We separate what people search when ready to buy from what they search when studying. In Nepal that distinction matters more than volume, because the high-volume terms are usually informational.
You receive
Keyword map by intent with volume and estimated cost
- 02
Build and instrument
Campaigns are built with match types chosen deliberately, and conversion tracking is verified with test submissions before spend begins.
You receive
Live campaign structure and verified conversion tracking
- 03
Negative keyword discipline
Search terms are reviewed weekly for the first two months. This is the work that separates a controlled account from an expensive one.
You receive
Weekly search term review and updated exclusions
- 04
Optimise
Bids, budgets and ad copy adjusted against cost per qualified enquiry rather than clicks or impression share.
You receive
Monthly optimisation report
Tools and platforms
- Google Ads with conversion import
- Google Analytics 4 and Tag Manager
- Google Search Console for organic and paid overlap
- Call tracking where phone enquiries dominate
Commissioning this
Three ways to buy this work.
As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.
Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.
What the fee does not cover
- Advertising spend, paid by you to Google from your own account
- Landing page development unless added above
- Third-party call tracking subscriptions
Available add-ons
- Campaign landing pageA page built for one campaign intent, with tracking wired in.
Recommended for
- Professional ServicesExpertise nobody can see is indistinguishable from expertise nobody has.
- Healthcare and ClinicsMarketing healthcare is mostly the discipline of not overclaiming.
- Construction and ManufacturingLong sales cycles, few buyers, enormous orders. Marketing here is credibility engineering.
Related work
No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead
Frequently asked questions
Meta Ads or Google Ads — which should we start with?
Do you guarantee a position on Google?
Can you run ads on our existing account?
Related services
- Meta AdsCampaign strategy, creative production and daily management across Meta platforms, with spend kept in your own account.
- SEOTechnical health, content and authority built as one programme, reported on qualified visits rather than rankings alone.
- Search Engine MarketingPaid search and organic search planned together so the two stop competing for the same click.
- Conversion OptimisationStructured testing and friction removal across landing pages, forms and enquiry handling.
- Lead GenerationOffer, audience, advertising, landing page, tracking and lead handling built as one acquisition system — judged on the enquiries your sales team would actually call back.
Ready to talk about google ads?
A working session, not a sales call. We will tell you if this is not the thing you need.