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Brandx — for business branding

Marketing and Performance

Own the search result, whether you rent the position or earn it.

Paid search and organic search planned together so the two stop competing for the same click.

Typical timeline
Audit in 2 weeks, then monthly
Growth stage
Convert · Scale

The problem this solves

Paid search and SEO are usually bought from different people who never speak. The result is a business bidding on terms it already ranks first for, and ignoring high-intent terms it will never rank for organically. The wasted spend is invisible unless somebody looks at both reports on the same page.

Who this is for

Businesses already investing in both paid search and SEO, or about to, who want one plan across the two. If you only want one of them, buy that service directly — this page exists for the overlap.

Deliverables

  • A single keyword map marking each term as paid, organic or both, with the reason
  • Bid reductions on terms where you already hold a strong organic position
  • Paid coverage on commercially valuable terms that are unrealistic organically
  • Brand term strategy, including whether defending your own name is worth the spend
  • Combined reporting showing total search visibility and blended cost per enquiry

How we run it

  1. 01

    Combined visibility audit

    Current paid and organic positions are mapped on one sheet, which usually reveals both overlap and gaps within the first week.

    You receive

    Combined search visibility map

  2. 02

    Allocation

    Each term is assigned to paid, organic or both, and the paid budget is reallocated accordingly.

    You receive

    Term allocation plan with budget impact

  3. 03

    Execute

    Campaign and content changes are made in step, so an organic gain reduces the paid bid rather than sitting alongside it.

    You receive

    Coordinated campaign and content updates

  4. 04

    Report as one channel

    Search is reported as a single channel with a blended cost per enquiry.

    You receive

    Monthly combined search report

Tools and platforms

  • Google Ads and Search Console read together
  • Rank tracking against the paid keyword set
  • Google Analytics 4 landing page reporting

Commissioning this

Three ways to buy this work.

As part of a monthly plan, inside a custom plan built around your quantities, or as a standalone project quoted in a written proposal.

View Plans and PricingBuild a Custom Plan
Request a Proposal

Delivered from our studio in Putalisadak — how we work with businesses across Kathmandu Valley.

What the fee does not cover

  • Advertising spend, paid by you to Google directly
  • Content production beyond the included search programme

Recommended for

Related work

No published case study covers this service yet. Brandx was established in May 2026 and we publish client work only once the engagement has completed and the client has approved it — so this space stays empty rather than being filled with something borrowed. See how we work instead

Frequently asked questions

What is the difference between SEM and SEO?
SEO earns organic positions and costs time and content. SEM in its common usage means paid search — you buy the position and stop appearing when you stop paying. Used precisely, SEM covers both. This page is about planning them together; if you want one of them alone, our SEO and Google Ads pages cover those directly.
Should we bid on our own brand name?
Sometimes. If a competitor is bidding on your name, or your organic result sits below directory listings, defending it is usually cheap and worthwhile. If you already hold the first organic result and nobody is bidding against you, it is often money that would work harder elsewhere. We check rather than assume.

Related services

  • Google AdsSearch, Performance Max and remarketing campaigns built around commercial intent and measured to the enquiry.
  • SEOTechnical health, content and authority built as one programme, reported on qualified visits rather than rankings alone.
  • Local SEOGoogle Business Profile, local landing pages and citation consistency for businesses that serve a physical area.
  • Analytics and ReportingMeasurement setup and monthly reporting built backwards from enquiries and revenue rather than platform metrics.

Ready to talk about search engine marketing?

A working session, not a sales call. We will tell you if this is not the thing you need.

Book a Strategy SessionBuild My Brand