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Brandx — for business branding

Tell us what your business needs.We’ll build what grows it.

Brand strategy, content, AI video, lead generation, search, websites and technology — combined around the actual needs of your business.

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Let’s build a plan around your business.

Select your goals, preferred content quantities, channels and campaign duration. Brandx will prepare a structured recommendation around what your business actually needs.

Step 1 of 8

What kind of business is this?

What we create

Three things, made properly.

Most businesses buy these from three different suppliers. Built together, each one makes the next cheaper.

Two designers reviewing a brand identity system laid out on a studio table — colour swatch strips, typography sheets, a matte black carton and handmade paper.

Brands people recognise

A position, a name and a visual system a customer can recall and repeat.

Positioning, naming, identity, guidelines and the templates that keep it intact when someone builds a post at 9pm. The point is not a logo — it is that the business looks like itself everywhere it appears.

  • Brand strategy and positioning
  • Identity systems and guidelines
  • Packaging and print collateral
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A photographer shooting a styled product arrangement while a colleague adjusts a softbox in a content production studio.

Content people remember

Enough good work, often enough, to be worth following.

Photography, short-form video, AI-generated film, motion graphics and writing, produced on a cycle rather than in a panic. Batched into shoot days so the quality holds and the cost stays predictable.

  • Social content and copywriting
  • Film, reels and AI video production
  • Motion graphics and post-production
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Two colleagues reviewing campaign performance together at a desk in a Kathmandu office.

Digital systems that convert

The machinery between the click and the customer, built and measured.

Websites, landing pages, tracking, CRM routing, search visibility and paid campaigns — connected, so a lead can be traced from the advertisement that produced it to the sale it became.

  • Websites, apps and custom software
  • Paid media and lead generation
  • SEO, AEO and GEO
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The Brandx Growth Operating System

Seven stages. One connected system.

Most businesses buy marketing in fragments — a logo here, some ads there, a website that nobody updates. Brandx runs them as one sequence, so each stage makes the next one cheaper and faster.

01

Discover

Why is this not working as well as it should?

We audit what already exists before proposing anything new — the analytics, the ad accounts, the search visibility, the sales conversations, and what competitors are actually doing rather than what everyone assumes they are doing. Most engagements uncover at least one thing that is quietly wasting money.

What you receive

  • Written audit of brand, website, search visibility and paid media
  • Competitor review covering positioning, offers and channel presence
  • Audience definition with the buying triggers behind each segment
  • Opportunity map, ranked by effort against likely return
  • A prioritised list of what to fix first — including the things you should stop paying for

The problem it solves

Decisions are being made on assumption. Budget is spread evenly across channels because nobody can prove which one is carrying the business.

Worth measuring

  • Baseline cost per qualified lead, by channel
  • Share of branded versus non-branded search demand
  • Current conversion rate at each step of the funnel
  • Percentage of enquiries that are actually in your target segment
Typical timeline: 2–4 weeks
02

Position

What do we say, and why would anyone switch?

We settle the positioning: who the business is for, what it replaces, and the one claim it can defend. Then we build the message hierarchy and offer structure that every later asset inherits — so the website, the ads and the sales pitch stop contradicting each other.

What you receive

  • Positioning statement with the competitive alternative it displaces
  • Value proposition and proof points, each tied to something you can evidence
  • Messaging hierarchy: the one-liner, the paragraph, the objection answers
  • Offer architecture — what you sell first, and what follows it
  • Tone of voice with worked examples in English and Nepali

The problem it solves

Every asset says something slightly different. The team cannot answer 'why you' in one sentence, so prospects default to comparing price.

Worth measuring

  • Message consistency across sales, site and social
  • Objection frequency in sales calls, before and after
  • Proportion of enquiries that arrive already understanding the offer
03

Build

What does the business actually look like now?

We build the identity and the digital foundation together — logo system, brand guidelines, website or app, CRM, analytics and search infrastructure. Doing them as one workstream is what prevents the familiar outcome where a beautiful new brand is bolted onto a site that cannot be measured.

What you receive

  • Visual identity system with the rules that keep it consistent
  • Website, commerce store or product interface, built to be edited by your team
  • Analytics, consent management and conversion tracking, verified end to end
  • CRM and lead routing, so enquiries reach a person and not an inbox
  • Local listings, business profile and technical search foundations

The problem it solves

The brand looks different in every application, and no one can say what the website is contributing because nothing downstream of a form submission is tracked.

Worth measuring

  • Core Web Vitals on real-user data, not lab scores alone
  • Percentage of enquiries with a complete, attributed source
  • Time from enquiry to first human response
  • Number of brand applications that pass guideline review
Typical timeline: 6–14 weeks, depending on scope
04

Produce

How do we keep feeding this without burning out?

We build the content engine: a quarterly plan, a shoot cadence that produces months of assets in days, and an AI-assisted variation workflow that turns one filmed idea into the twenty cuts the platforms need. Production is treated as a supply chain, not a series of emergencies.

What you receive

  • Quarterly content plan mapped to the buying journey, not to a posting calendar
  • Batched production days — video, photography and podcast captured together
  • Editable master files plus platform-native cuts and aspect ratios
  • Creative variations for testing, generated with AI and approved by a human
  • An asset library your team can search, reuse and hand to the next agency

The problem it solves

Content is made reactively, the week it is needed. Quality swings, costs are unpredictable, and there is never enough variation to test properly.

Worth measuring

  • Cost per finished asset, tracked over time
  • Number of distinct creative variations live per campaign
  • Hold rate and three-second view rate on short-form video
  • Weeks of content in hand at any given moment
Typical timeline: Ongoing, in quarterly cycles
    05

    Launch

    How do we get in front of the right people?

    We put the work into market across paid, organic, search and — where the audience is genuinely offline — outdoor. Campaigns launch with the measurement already in place, a defined test structure, and an agreed definition of what a qualified lead is.

    What you receive

    • Channel plan with budget allocation and the reasoning behind each split
    • Campaign build across Meta, Google, YouTube and search
    • Structured creative testing, so you learn something whether or not it wins
    • Outdoor and print activation where the audience warrants it
    • Launch reporting from day one, not at the end of the month

    The problem it solves

    Campaigns go live before tracking does, so spend is committed for weeks before anyone can tell what is working.

    Worth measuring

    • Cost per qualified lead, by channel and by creative
    • Reach and frequency against the defined audience
    • Percentage of budget on the winning creative after four weeks
    Typical timeline: 2–4 weeks to launch, then continuous
      06

      Convert

      Why are the leads not turning into customers?

      We work the part most agencies hand back: what happens between the click and the sale. Landing page structure, form friction, WhatsApp and phone response, follow-up sequences, retargeting, and the sales handover itself. This is usually the cheapest place to find growth.

      What you receive

      • Landing pages built around a single decision, tested against the current page
      • Lead capture rebuilt for the shortest honest form
      • WhatsApp, call and enquiry routing with a defined response-time standard
      • Automated follow-up sequences that continue when your team is busy
      • Retargeting that speaks to the objection, not just the product

      The problem it solves

      Traffic is not the constraint. Leads arrive, sit unanswered for a day, and go cold — and nobody has measured what that is costing.

      Worth measuring

      • Lead-to-qualified rate, and qualified-to-customer rate
      • Median first-response time to an enquiry
      • Landing page conversion rate against the control
      • Revenue recovered from follow-up sequences
      Typical timeline: 4–8 weeks for the first cycle
        07

        Scale

        How do we grow this without it getting fragile?

        We move from launching things to compounding them: retention and loyalty programmes, review generation, systematic testing, automation of the repetitive work, and expansion into new segments, cities or markets — with the reporting to know when to push and when to stop.

        What you receive

        • Retention and lifecycle programme across email, SMS and WhatsApp
        • Review generation and reputation management, run continuously
        • A standing test roadmap with results documented, including the failures
        • Automation of reporting and repetitive campaign operations
        • Expansion plan for the next segment, city or market

        The problem it solves

        Growth depends on constantly buying new customers because nothing is built to keep the ones already won.

        Worth measuring

        • Repeat purchase rate and customer lifetime value
        • Contribution of returning customers to monthly revenue
        • Review volume and average rating trend
        • Ratio of retained revenue to newly acquired revenue
        Typical timeline: Ongoing, reviewed quarterly
          Two designers reviewing a brand identity system on a studio table — colour swatch strips, typography sheets, a matte black carton and folded handmade paper.
          01

          Brand and Strategy

          Decide what you are, who you are for, and why anyone should switch.

          Everything downstream gets cheaper when the positioning is settled. This group ends the arguments about what to say, so the creative, the media and the sales conversation all point the same direction.

          A photographer shooting a styled product arrangement on a table while a colleague adjusts a softbox in a content studio.
          02

          Creative and Content

          Turn the strategy into work people actually stop for.

          A position nobody sees is a document. This group produces the words, design and content system that carry the positioning into every feed, inbox and sales deck — at the volume modern channels demand.

          A film set with a cinema camera on a tripod, a director watching a monitor and a crew member adjusting a large diffused light.
          03

          Film and Production

          Film that survives the first three seconds.

          From a single founder-to-camera clip to a national TVC. Full in-house direction, crew, and post — so the idea that was approved on paper is the idea that reaches the screen.

          Two strategists mapping a content structure with hand-drawn diagrams and index cards pinned to a board.
          04

          Marketing and Performance

          Buy attention deliberately, and prove what it returned.

          Paid media, search and lifecycle marketing run against a single definition of a qualified lead. Reporting starts from your business outcome and works backwards — not from whichever platform metric happens to look best that month.

          A designer and a developer working together over printed wireframe sketches, a tablet and a large monitor.
          05

          Technology and Products

          Build the thing the marketing is sending people to.

          Websites, commerce, apps and internal software built by the same team that runs the campaigns — which is why the tracking works, the landing pages load, and the CRM actually receives the lead.

          AI Video Studio

          Video at a volume shooting cannot match.

          From cinematic product films to AI presenters, animated advertisements, multilingual content and high-volume social videos — Brandx combines leading AI-generation models with professional creative direction, editing and quality control.

          You buy finished, quality-controlled videos — not generation credits, and not raw model output. Every film is directed, edited, sound-treated and checked by a person before it reaches you.

          A finished brand system photographed across packaging, print, a phone and a laptop on a warm stone surface.
          1. Concept
          2. Script
          3. Scene generation
          4. Editing
          5. Voice and sound
          6. Quality control
          7. Delivery
          Product advertisements
          Your product placed in scenes that would otherwise need a location and a crew.
          Cinematic brand films
          Storyboarded, generated, composited and graded to campaign standard.
          AI presenters
          A consistent face across a campaign — used only where the concept genuinely calls for one.
          UGC-style advertisements
          The format that still outperforms polished creative in paid social.
          Animation and CGI product film
          For products that are hard to shoot, or do not exist yet.
          Multilingual versions
          The same film in Nepali and English without a reshoot.

          Brandx uses the generation workflow that suits the concept — cinematic models for scene work, presenter models only where a presenter is genuinely required. How the production process runs

          Lead generation

          Turn attention into qualified enquiries.

          Most campaigns fail somewhere between the click and the conversation, not at the ad. The whole chain is run as one system, and every link is measured.

          Advertising spend is always separate from the Brandx management fee, paid by you directly to the platforms, and reported separately.

          Two colleagues reviewing campaign performance together at a desk in a Kathmandu office.
          1. 01Offer

            What is being sold, and why now.

          2. 02Audience

            Who it is for, defined narrowly enough to buy against.

          3. 03Creative

            Enough variation to learn, not just to launch.

          4. 04Landing page

            One page, one decision.

          5. 05Tracking

            Verified end to end before any spend starts.

          6. 06Campaign

            Structured so a result can be attributed to a decision.

          7. 07Lead delivery

            Into the inbox, sheet, CRM or WhatsApp your team actually uses.

          8. 08Optimisation

            Weekly, while the month is still running.

          How we work

          Seven stages, with an approval gate at every one.

          You should always know what is being made, what it will cost, when you will see it, and where you get to say no. Nothing here starts before the stage before it has been signed off.

          The full process
          1. 01

            Business Discovery

            Before anything is proposed, we find out what is actually true.

            1–2 weeks

            What happens

            • Initial consultation with the people who make the decisions
            • Business and offer review — what is sold, to whom, at what margin
            • Customer understanding, drawn from your data and your sales conversations
            • Competitor review covering positioning, offers and visible activity
            • Audit of current marketing, analytics, ad accounts and search visibility
            • Goal identification, converted into something measurable

            You receive

            • Written discovery summary
            • The challenges we identified, ranked
            • Initial opportunity map with effort against likely return

            You provide

            • Access to analytics, ad accounts and any existing CRM
            • An hour with whoever owns the commercial decision

            Approval gateYou confirm the discovery summary reflects your business before we scope anything.

          2. 02

            Strategy and Scope

            The stage where the argument about what you are buying is settled.

            1 week

            What happens

            • Positioning decided and written down
            • Recommended services selected, and services deliberately excluded
            • Channel selection with the reasoning behind each choice
            • Deliverables defined with quantities, not adjectives
            • Timeline built backwards from your date
            • Budget split between fees and third-party costs
            • Measurement plan agreed before any work starts

            You receive

            • Written project scope with quantities and formats
            • Delivery schedule with named milestones
            • A responsibilities table — ours and yours
            • Stated revision allowance per stage
            • Commercial proposal with every third-party cost listed separately

            You provide

            • A decision on scope, in writing

            Approval gateNo production work begins until the scope is understood and approved in writing. This is the most important gate in the process — it is what prevents the arguments that happen in month three.

          3. 03

            Creative Direction

            Agreeing the direction before anyone spends a week executing the wrong one.

            1–2 weeks

            What happens

            • Visual references assembled and narrowed
            • Messaging direction drafted from the positioning
            • Content direction and formats proposed
            • Campaign concept developed where a campaign is in scope
            • Technology approach specified where a build is in scope

            You receive

            • Creative direction document
            • Moodboard with the reasoning, not just the images
            • Initial concept applied to at least one real asset

            You provide

            • Consolidated feedback from all stakeholders, in one round

            Approval gateApproval checkpoint. Production does not start until the direction is signed off.

          4. 04

            Production and Development

            The build. This is the longest stage and the one you should see progress during.

            2–10 weeks, depending on scope

            What happens

            • Design across digital, print and film applications
            • Copywriting and content production
            • Video production, direction and post
            • Website or application development
            • Campaign build and tracking implementation
            • Print-ready file preparation and supplier briefing

            You receive

            • Work in progress at agreed checkpoints, not only at the end
            • Staging environment for anything being built
            • Draft assets in the formats specified in the scope

            You provide

            • Brand materials, product information and any existing assets
            • Access to premises, product or team for any agreed shoot
            • Domain, hosting and platform access where a build is in scope
            • Timely answers — an unanswered question is the most common cause of a missed date

            Approval gateEach checkpoint is reviewed before the next block of work begins.

          5. 05

            Review and Quality Assurance

            Two reviews: ours first, then yours.

            1–2 weeks

            What happens

            • Internal Brandx quality review against the approved scope and the brand guidelines
            • Client review with consolidated feedback
            • Agreed revisions, within the allowance stated in the scope
            • Technical testing — performance, accessibility, cross-browser, cross-device
            • Final approval

            You receive

            • A review build or proof
            • A written list of what changed after each revision round
            • Test results for anything technical

            You provide

            • Consolidated feedback within the agreed window

            Approval gateRevision rounds are counted and stated per package. Additional rounds are quoted before they are started, never billed as a surprise.

          6. 06

            Launch

            Going live, with the measurement already working.

            Days to 1 week

            What happens

            • Campaign publishing across the agreed channels
            • Website deployment with redirects and search console verification
            • Advertising activation
            • Content rollout against the calendar
            • Print delivery and installation coordination
            • Tracking verification — every conversion path tested end to end before spend starts

            You receive

            • Live assets and a launch checklist showing what was verified
            • Access to every account, in your own name
            • Handover documentation and a walkthrough session

            Approval gateNothing goes live until tracking has been verified. Launching first and measuring later is how a month of spend becomes unreadable.

          7. 07

            Measurement and Improvement

            The part most agencies treat as a report and we treat as the work.

            Ongoing, reviewed monthly

            What happens

            • Performance review against the measures agreed at scope
            • Reporting written to be read by a business owner, not by a marketer
            • Learning documented, including what failed
            • Optimisation applied to creative, targeting, pages and process
            • Next-stage recommendation, including where we think you should stop spending

            You receive

            • Monthly report against the agreed measures
            • A working session, not a slide deck
            • A recommendation for the next cycle

            Approval gateEach cycle ends with a decision: continue, change, or stop. All three are legitimate outcomes.

          Insights

          What we have actually learned, written down.

          See all insights

          Your business does not need more disconnected services. It needs one connected growth system.

          Tell us your goals, content requirements, preferred platforms and campaign duration. Brandx will prepare a plan around what your business actually needs.

          Brand identity materials laid out on a studio table.
          Identity
          A product photography session in a content studio.
          Content
          A finished brand system across packaging, print and devices.
          Website and print
          Colleagues reviewing campaign performance in an office.
          Campaigns and leads

          Identity, content, website, print and campaigns — connected, so each one makes the next cheaper to run.